Post by account_disabled on Dec 30, 2023 0:44:05 GMT -6
Organization into the digital age? At John Hancock, as in any organization, there are people who do it all the time. Our team would never claim we were the first to do this, but we did face some challenges. Most of our business comes from intermediaries, advisors or plan sponsors, so we don't necessarily need to speak directly to the end consumer. In today's world, this is changing as new ways for people to access information emerge. While we still may not be selling to the end user, it's important to have our name, our brand, and what we stand for resonate, or pull some kind of string in their minds and hearts. This is the public-facing shift we are taking. Internally, we need to get senior leadership involved if they aren’t already. We are fortunate that many of our senior leaders already think and feel this way.
They know that calling it digital marketing is almost silly because today’s marketing is digital. whether it's legal or compliance, it's helpful for us to provide real-world examples and give those people access to other brands or businesses that are doing this. About the author is a professor Job Function Email List of information systems at Boston College's Carroll School of Management and guest editor of the Digital Business Initiative at MIT Sloan Management Review. You can contact him at and . Tags: Business Opportunities Collaboration Digital Leadership.
Program Resource Management More like this Protecting Society from the Hazards of Artificial Intelligence: Amnesty International’s and (Part 2) Why Digital Capabilities Trump IQ MIT Connect Reinventing Procurement: From the Cost Center To Innovation Drivers Artificial Intelligence Operational Security: Chevron’s You must be logged in to post a comment. First time here? Sign up for a free account: comment on articles and access more articles. The Big Idea: Digital Leadership How digital leaders inspire an engaged and engaged workforce that helps.
They know that calling it digital marketing is almost silly because today’s marketing is digital. whether it's legal or compliance, it's helpful for us to provide real-world examples and give those people access to other brands or businesses that are doing this. About the author is a professor Job Function Email List of information systems at Boston College's Carroll School of Management and guest editor of the Digital Business Initiative at MIT Sloan Management Review. You can contact him at and . Tags: Business Opportunities Collaboration Digital Leadership.
Program Resource Management More like this Protecting Society from the Hazards of Artificial Intelligence: Amnesty International’s and (Part 2) Why Digital Capabilities Trump IQ MIT Connect Reinventing Procurement: From the Cost Center To Innovation Drivers Artificial Intelligence Operational Security: Chevron’s You must be logged in to post a comment. First time here? Sign up for a free account: comment on articles and access more articles. The Big Idea: Digital Leadership How digital leaders inspire an engaged and engaged workforce that helps.