Post by account_disabled on Feb 27, 2024 3:42:33 GMT -6
The social or web 2.0 press release template Those who deal with the press office know well that the journalist, faced with a press release received, must be able to evaluate it in a few seconds and have all the elements to decide its fate, i.e. publication or alternatively oblivion. Since this dynamic has become even more pressing for journalists who write for online newspapers , some press offices have begun to use a new type of press release . In this post we will see how to write a press release for the web - also called social or web 2.0 - as it is written with the language of the web, enriched with multimedia content and sent with a newsletter sending system that allows you to track openings and clicks on insights proposed and the links to the institutional website. Tips for writing a press release for the web The press release conceived in this way is to all intents and purposes a text for the web , as it is sent, read and finally published on a web page.
How can we seize all the opportunities of this new tool and avoid Panama mobile number list being trashed? Here are some tips… 1. Write for the web From the choice of syntax, which must be simple and direct, to the formatting of the text; everything must report to the rules of web writing . It is therefore necessary that the text has bold text on the most important words ( key words ) and that it is divided into meaningful paragraphs. Since this is a text that is scanned quickly, the title, subtitle and titled paragraphs also take on considerable importance. 2. Use keywords Even the press release, like any text for the web, is indexed by Google and therefore must contain strategic keywords , i.e. the terms that our target users could search for on the search engine. 3. Use tracked links The image below shows a press release written to promote an initiative of the Gomitoli's online shop .
The links represent for the reader/journalist an opportunity for further study (download of material or links to the pages of the company website) and for those who wrote the communication they are a source for evaluating the real interest aroused by the news : the software used for the sending the press release, in fact, must allow us to understand: how many (and which) users opened the newsletter which links - among those present in the text - were clicked and explored by the individual contact. The presence of strategic and tracked links therefore offers a double advantage: in addition to driving traffic to the company website, it reduces to a minimum the effort reserved for the feared and hated telephone recall. press-release-for-the-web 4. Multimedia contents Attachments were, once upon a time, the press officer's curse and delight. In fact, when a press release was sent as an attachment to an email message, the space available for images was limited to 2 Mb. Exceeding could mean compromising the delivery of the communication. The new template used for the press release for the web reserves ample space for multimedia contents that have no weight limitations (since they are uploaded to the site's server).
How can we seize all the opportunities of this new tool and avoid Panama mobile number list being trashed? Here are some tips… 1. Write for the web From the choice of syntax, which must be simple and direct, to the formatting of the text; everything must report to the rules of web writing . It is therefore necessary that the text has bold text on the most important words ( key words ) and that it is divided into meaningful paragraphs. Since this is a text that is scanned quickly, the title, subtitle and titled paragraphs also take on considerable importance. 2. Use keywords Even the press release, like any text for the web, is indexed by Google and therefore must contain strategic keywords , i.e. the terms that our target users could search for on the search engine. 3. Use tracked links The image below shows a press release written to promote an initiative of the Gomitoli's online shop .
The links represent for the reader/journalist an opportunity for further study (download of material or links to the pages of the company website) and for those who wrote the communication they are a source for evaluating the real interest aroused by the news : the software used for the sending the press release, in fact, must allow us to understand: how many (and which) users opened the newsletter which links - among those present in the text - were clicked and explored by the individual contact. The presence of strategic and tracked links therefore offers a double advantage: in addition to driving traffic to the company website, it reduces to a minimum the effort reserved for the feared and hated telephone recall. press-release-for-the-web 4. Multimedia contents Attachments were, once upon a time, the press officer's curse and delight. In fact, when a press release was sent as an attachment to an email message, the space available for images was limited to 2 Mb. Exceeding could mean compromising the delivery of the communication. The new template used for the press release for the web reserves ample space for multimedia contents that have no weight limitations (since they are uploaded to the site's server).